Pilates. Deadlifts. Running. Repeat. For many, these words are only a hobby that is tended to when we aren’t at our day job. But for some, fitness is more than just a hobby—it’s a passion that colors every aspect of life, from what you choose to eat to greater mobility in older age. If you are nodding your head in agreement but have yet to break into the health and fitness industry, what are you waiting for? Life is too short to not follow your passion—particularly if you are desk-bound most of the day and dreaming of a career that keeps you on your feet.
Pilates. Deadlifts. Running. Repeat. For many, these words are only a hobby that is tended to when we aren’t at our day job. But for some, fitness is more than just a hobby—it’s a passion that colors every aspect of life, from what you choose to eat to greater mobility in older age. If you are nodding your head in agreement but have yet to break into the health and fitness industry, what are you waiting for? Life is too short to not follow your passion—particularly if you are desk-bound most of the day and dreaming of a career that keeps you on your feet.
Read on if you’re ready to explore the possibilities in the health and fitness industry! And, remember to keep all these options at your fingertips with our free Small Business Startup app—available for both Apple and Android.
While traditional gyms typically have a lot to offer, sometimes, they can be a bit intimidating for folks who are newer to fitness. This is one advantage that boutique studios have. These smaller studios often welcome their customers with a more tight-knit community feel vs leaving newbies to their own devices! Additionally, boutique studios often cater to a niche audience. For example, yoga, Pilates, spin classes, or even kickboxing. Along with providing the perfect setup to welcome people of all fitness levels, boutique studios also provide the benefit of having less equipment and space to clean.
But before you run to open up shop, think carefully about your niche. If your ultimate goal is to profit from your new studio, choose a category that is in demand but missing from your community. For example, if your town is oversaturated with yoga studios but there are no spin classes in the area, a spin studio may be worth exploring.
While startup costs can be high for specialty studios like Pilates (that require a lot of heavy equipment), they aren’t as high as a big box gym. Additionally, this business model typically doesn’t require any special knowledge. While some owners choose to be instructors, generally, teaching classes is left to licensed professionals.
Personal training is usually the first thing that comes to mind when people imagine a fitness startup. This business model can be very wise for those who don’t have much to invest upfront. For example, you may welcome clients to your home gym or meet them at a public gym instead. However, this approach can also be difficult when it comes to gathering leads. Unless you have already built up a solid reputation within your community, you will need to aggressively market yourself, create packages with contracts and liability waivers, and more. For many folks, this process can be intimidating. However, if you are a personal trainer who dreams of owning your own business, other options are available. For example, franchise opportunities may just give you the freedom you are searching for without the headache of having to build the framework of your business alone and from the ground up.
Health coaching is another business idea where initial startup costs can be low. Usually, a health coach works with a client directly at their home, preferred gym, or workspace. By taking this approach, coaches can cut out the need for an office or a lot of overhead. But, building a health coaching business isn’t easy.
Much like building a personal training business from the ground up, health coaching has many challenges and facets that are difficult to navigate alone. Health coaching itself considers every facet of a client’s lifestyle; this includes diet, exercise, and general wellness regimen, and that comes with some serious liability! However, like personal training, franchise opportunities do exist to help you launch your health coaching business with continued support, a strong foundation, and a brand with a track record of success.
We hope this guide helps inspire you to finally break into the health and fitness industry. Launching your own business is an exciting opportunity, and we know you’re probably eager to get started. But remember, take your time to explore all your options. The ideas above are only scratching the surface. Physical therapy, vitamin stores, and meal prep delivery are other avenues to explore.
And remember, while you always have the “opportunity” to start a small business, sometimes, it makes more sense to invest in an opportunity that already exists and doesn’t require you to do all the heavy lifting alone. These are called “Franchise Opportunities.” If you’re ready to explore your options, we’ve handpicked a few gym, health, and fitness opportunities for you here. Remember to download the free Small Business Startup app to keep all these opportunities at your fingertips—available for both Apple and Android.
Club Pilates has launched a revolution in the Pilates industry, and we'd love to have you join us. We are the largest network of Pilates studios in the industry and rapidly expanding Join us in bringing the benefits of Pilates to every-body
Are you a healthcare provider, recent graduate, or clinic owner ready to grow your business? Health Atlasts proven systems transform clinics into efficient, systems-based practices. Shift from working in your clinic to owning a business that works for you. With investment levels from 141,300 to 2,698,000 and franchise fees of 50,000-250,000 based on the model, you can build a multi-specialty clinic offering medical, chiropractic, physical therapy, and morecomprehensive care under one roof.
Own a Championship Opportunity Sport Clips is the MVP of the booming men's hair category. If youre seeking a path to financial independence, a way to transition out of the corporate world, and want to take control of your future? Investing in a Sport Clips Franchise can offer a path to business ownership. The time to invest in a Sport Clips franchise is now.
Start a Medical & Dental Billing and Practice Management Business Work from anywhere, part-time or full-time, flexible schedule, huge profit margins Healthcare is the growth industry of the 21st century Read more about this exciting opportunity now
Since the first studio opened in the spring of 2012, the BODYBAR experience has evolved into a business model ready to grow through franchising. Were ready to guide you every step of the way from selecting the perfect location, to completing our signature build-out, opening your doors and sustaining strong membership recruitment and retention.
JOIN THE PREMIER HOME HEALTH FRANCHISE IN A 300 BILLION INDUSTRY Boost Home Healthcare is dedicated to providing clinical excellence and compassionate care, offering a full spectrum of services, including nursing, physical, occupational, and speech therapy. We focus on enhancing at-home healing and recovery with dependable, professional care families trust. Be part of a growing industry that changes lives every day through meaningful, patient-centered care.
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