No Glass Ceiling: Younger Women Edge Past Men in Franchise Interest

There’s no glass ceiling when it comes to owning your own business, and sites like SmallBusinessStartup.com see fairly balanced interest from both men and women. 

In fact, women in younger generations lead men in the number of investment inquiries made to franchises in 2020. That’s partly because the average female entrepreneur contacts slightly more franchises than the average male, so the total number of es franchises contacted is higher for women..

Overall, women account for 47.8% of potential owners contacting franchises, and men 52.2%. With a higher contact rate, women make 49.5% of the investment inquiries, and men 51.5%.

  • Women initiate more franchise inquiries in the younger age cohorts –
  • Among Millennials (ages 23 to 38), women have made 50.4% of franchise investment inquiries in 2020 year-to-date.
  • In Generation X (ages 39 to 54), women have made 50.2% of franchise contacts
  • Among Baby Boomers (ages 55 to 73), men lead with 51.5% of the franchise contacts.

Interested in more insights from our proprietary data set? Subscribe to our email newsletter below, or follow us on LinkedIn. 

Connect with us onLinkedIn

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our cookies information for more details.

We are asking for your phone number so the businesses you have requested more information from can call/text you to chat with you more about their opportunity. We do not share your phone number with anyone other than the specific businesses you are interested in learning more about.